Peripheral Route To Persuasion Definition

In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998).Question 8 Which of the following is the best example of persuasion via the peripheral route using popularity? Look at these very beautiful people in my commercial. If they don't make you want to vote for me, nothing will! 95% of people have voted for this candidate in the past.Which of the following is the best example of peripheral route persuasion? Question 47 options: A. anti-smoking advertisements that rely on celebrity spokespeople advocating for reduction in cigarette use B. anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each yearWhich one of the following ads is an example of the peripheral route to persuasion? An ad for a restaurant that shows a happy couple dining is an example of the peripheral route to persuasion. s. Log in for more information. Question. Asked 4/10/2019 5:08:06 PM.The Peripheral Route to Persuasion. The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content. For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, or the person went to the same university as you did. The peripheral route can involve using superficial cues such as the attractiveness of the speaker. References

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One example is buying a computer. It is likely, for example, that small business owners might be especially influenced by the focus on the computer's quality and features such as processing speed and memory capacity. The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1986). Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such asPeripheral Route to Persuasion: Definition & Overview; Secondary Deviance: Definition & Examples 5:45 The Spotlight Effect in PsychologyYou can design your persuasion by using some of the key tools used for the central route of persuasion. These tools of persuasion are: Facts ; Logical arguments ; Statistics ; Empirical results ; Specifications ; An example of central route persuasion . One of the classic dilemmas of persuasion is whether you use peripheral or central route.Which of the following is an example of the peripheral route to persuasion? A)This brand of cereal contains more vitamins and fiber than most brands. B)This brand of cereal is endorsed by three movie stars. C)This brand of cereal is harvested with less harm to the environment. D)This brand of cereal has fewer impurities than other brands.

Which of the following is the best example of central

Which one of the following ads is an example of the peripheral route to persuasion? An ad for a restaurant that shows a happy couple dining is an example of the peripheral route to persuasion. s. Log in for more information. Question. Asked 4/10/2019 5:08:06 PM. Updated 2 days ago|4/14/2021 9:38:54 AM.For example, the doctor might cite research suggesting that the soda is better than alternatives because of its reduced calorie content, lack of adverse health consequences, etc. An advertisement using a peripheral route of persuasion might show very attractive people consuming the product while spending time on a beautiful, sunny beach.Which of the following is the best example of peripheral route persuasion? A. anti-smoking advertisements that rely on celebrity spokespeople advocating for reduction in cigarette use B. anti-smoking advertisements that use charts and graphs to show how many people die from smoking-related causes each yearThe central route emphasizes objective communication of information. The peripheral route relies on psychological techniques. These techniques may take advantage of a target's not thinking carefully about the message. The process mirrors a phenomenon in animal behavior known as fixed action patterns (FAPs). These are sequences of behavior that occur in exactly the same fashion, in exactly the same order, every time they're elicited.The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.

The peripheral route to persuasion is one of the two components in the elaboration likelihood style which is composed of two different routes: central route processing (hyperlink?) and peripheral.

The peripheral route to persuasion is composed of a person's association with positive or unfavourable qualities in the stimulus that is not associated with the logical quality of the stimulus.

For example, in a speaker this would be such things as the good looks, perceived authority, or superficial attraction of the speaker as an alternative of the quality or rationality of the message. In contrast, the direct way of persuasion will depend on the common sense of the presentation. This can be the rationality and logic of the speaker's message instead of their appears to be like or personality. Central route processing happens when the listener or target market is if truth be told collaborating in the message through thinking logically and truly listening to the speaker. This simplest happens when the listener is motivated and is ready to comprehend what the speaker is announcing.

The peripheral route happens when individuals lack the motivation or the capacity to grasp the speaker's message.